Parle G Biscuit Owner: A Legacy of Quality and Innovation

When it comes to biscuits, few brands are as iconic and beloved as Parle G. With a legacy spanning over eight decades, Parle G has established itself as one of the most popular biscuit brands in India and beyond. But what makes Parle G stand out from the rest? In this article, we'll delve into the history of Parle G, its evolution, and what sets it apart from other leading brands.

A Legacy of Quality and Innovation

Parle Products was established as a confectionery maker in 1929 in the Vile Parle suburb of Mumbai. The company began manufacturing biscuits in 1939, and over the years, Parle G has consistently been at the forefront of innovation and quality. In fact, Parle G has topped other leading brands such as Kraft Foods's Oreo, Mexico's Gamesa, and Walmart's private labels to become the world's largest selling biscuit brand.

The 'G' in the name Parle-G originally stood for 'Glucose', although a later brand slogan also stated 'G for Genius'. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper. Primarily eaten as a tea-time snack, Parle G is one of the oldest brand names in India.

A Milestone Achieved

In 2011, Nielsen published a report stating that Parle-G has consolidated its position as the world's largest selling biscuit brand. The company achieved another milestone in 2013 when it became India's first FMCG brand to cross the ₹50 billion mark in retail sales.

Evolution and Modernization

Over the years, Parle G has undergone significant changes to stay ahead of the curve. In 2009, the company changed its packaging materials to make them more eco-friendly. The modern packaging retains its traditional design, while also introducing a new plastic wrapping option for customers who prefer it.

A Legacy in Illustration

The illustrations on Parle-G packets have been a beloved part of Indian culture for decades. An illustration by Everest creative Maganlal Daiya back in the 1960s has become an iconic symbol of the brand. The company's commitment to quality and innovation is reflected in its products, which are loved by people of all ages.

Parle G biscuit owner, Parle Products, has come a long way since its inception in 1929. With a legacy of quality and innovation, Parle G has established itself as one of the most popular and beloved biscuit brands in India and beyond. Whether you're a tea-time enthusiast or just looking for a delicious snack, Parle G is sure to satisfy your cravings.

Parle g biscuit owner